Discrimination under Title Vii Civil rights Essay

Discrimination under Title Vii Civil rights - Essay Example ring and firing; 2) compensation, assignment, or classification of employees; 3) transfer, promotion, layoff, or recall; 4) job advertisements; 5) recruitment; 6) testing; 7) use of company facilities; 8) training and apprenticeship programs; 9) fringe benefits; 10) pay, retirement plans, and disability leave; or 11) other terms and conditions of employment.9 Discriminatory practices under these laws also include: a) harassment on the basis of race, color, religion, sex, national origin, disability, genetic information, or age; b) retaliation against an individual for filing a charge of discrimination, participating in an investigation, or opposing discriminatory practices; c) employment decisions based on stereotypes or assumptions about the abilities, traits, or performance of individuals of a certain sex, race, age, religion, or ethnic group, or individuals with disabilities, or based on myths or assumptions about an individual's genetic information; and d) denying employment oppo rtunities to a person because of marriage to, or association with, an individual of a particular race, religion, national origin, or an individual with a disability. Title VII also prohibits discrimination because of participation in schools or places of worship associated with a particular racial, ethnic, or religious group. 10 The Equal Employment Opportunity Commission is the agency tasked to enforce this law. It is empowered to prevent any person from engaging in any unlawful employment practice as set forth in section 2000e-2 or 2000e-3 of this title [section 703 or 704]. 11 Whenever a charge is filed by or on behalf of a person claiming to be aggrieved, or by a member of the Commission, alleging that an employer, employment agency, labor organization, or joint labor ­-management...Discrimination under Title Vii Civil rights The Title VII Civil Rights Act also makes sexual harassment in the workplace illegal.3 In the simplest terms, Title VII prohibits employers from making employment related decisions where the decision is motivated by a person’s protected trait.   Thus, for example, an employer may be sued for favoring a white employee over a black employee because of race or color.4 Title VII, the federal law that prohibits most workplace harassment and discrimination, covers all private employers, state and local governments, and educational institutions with 15 or more employees. In addition to prohibiting discrimination against workers because of race, color, national origin, religion, and sex, those protections have been extended to include barring against discrimination on the basis of pregnancy, sex stereotyping, and sexual harassment of employees.5 This law protects employees of a company as well as job applicants. 6 Before the Civil Rights Act of 1964 was passed an employer could reje ct a job applicant because of his or her race, religion, sex or national origin. This Law however admits some exception. An employer is allowed to discriminate against an applicant or employee where the decision rests on a â€Å"bona fide occupational qualification† or BFOQ. This means that an employer can favor one person over another where the person’s trait is of essence to the performance of the job duties in question. The most notable example is hiring a female for modeling women’s clothing.

Phase 3 Discussion Board Assignment Example | Topics and Well Written Essays - 1000 words - 1

Phase 3 Discussion Board - Assignment Example The situation becomes more challenging when it involves the introduction of a new product in an already existing marketing with various previously existing competition. This will require the consideration of particular product features in order to introduce a product strategically thereby winning a substantial marketing share (Parente, 2005). Among the issues to discuss in the lunch meeting will include the marketing mix, a tool used by marketers to evaluate the profitability of the product or service. Promotion is an essential element in the marketing mix. It refers to the increase of product awareness among a target market thereby increasing the chances of the product purchase. The basic tool used by marketers in promoting a product is its name. In this case, the product has no name thereby requiring the marketers to determine an effective name that will help acquire a substantial market for the product. The name must have a sense of originality and exhibit the features of the product. Several other brands have operated in the market before, an original name must is not a simulation of the name of the other products. Such may result in legal tussles with the owners of the already existing products. The name must have an ease of pronunciation and have an attribute that links the products to the target market. Products that target children should have a rhythmic name that the children can pronounce and commemorate easily. The originality in the name will help distinguish the product from the rest and earn the product recognition from the mention of the name. After the determination of an appropriate name, branding becomes the second most important marketing role. Branding offers the marketers with a platform to advertise the product cheaply without incurring additional media costs. Branding refers to the labels that the marketers place on the packaging material on any product. A product looks pale and boring without a branded label on the packaging material,

Coca cola and their internation marketing strategies

Coca cola and their internation marketing strategies Coca-Cola is one of the world leading and largest Company in the sector of beverages. It was established in 1886 by Dr. John Pemberton who was a pharmacist of Atlanta, Georgia USA. The brand has since become household drink in more than 200 countries across the world. Carbonate drinks are the single largest component in Coca-Cola Company which account for nearly 78% of the total volume sold in 2008. The company has more than 3000 products of beverages and has nearly 500 brands in its portfolio includes Coca-Cola or Diet Coke family, Coca-cola enterprise (CCE). Likewise, wide range of carbonates including Fanta, Lilt, PowerAde and sprite (Coca -Cola, 2008) Company profile: The Coca-Cola Company logo.svg Type Public (NYSE:  KO) Dow Jones Industrial Average Component Industry Beverage Founded 1892  (1892) Headquarters Atlanta, Georgia, United States Area served Worldwide Key people Muhtar Kent (Chairman and CEO) Products Coca-Cola Carbonated Soft Drinks Water Other Non-alcoholic beverages Revenue increaseUS$35.119 billion Operating income increaseUS$8.449 billion Net income increaseUS$11.809 billion Total assets increaseUS$72.921 billion Total equity increaseUS$31.317 billion Employees 139,600 (Source: Coca-Cola Company profile 2010) Coca cola in UK Coca-Cola first introduced in UK in 1900 when Charles Candler, son of The Coca-Cola Company founder Asa Candler, brought a jug of syrup with him on a visit from the US to UK. It was first sold in the UK on 31 August 1900. However, sale didnt go on frequently until the early 1920s. (http://www.coca-cola.co.uk ). The market of carbonate in the UK is normally dominated by relatively few companies. These are, in the main, subsidiaries of global corporation such as the Coca Cola Company and Pepsi CO. Mainly, the major brand of Coca -Cola Company is coke or simply Coca-Cola. Other major brands of Coca-Cola UK portfolio contains Diet Coca-Cola, Cherry Coca-Cola, Fanta , Lilt, Sprite, Dr Pepper and Schweppes. Dr Pepper has been on sale in the United Kingdom since 1982, is account to more famous among the young and teenagers peoples in the UK. The operations of the Company in the UK are categorized among CCE and Coca-Cola Great Britain (CCGB), where CCE is the manufacturer and distributor, likewise CCGB belongs to the brands which have more responsibility in the field of marketing (http://www.coca-cola.co.uk ). Coca cola in Nepal At first Coca-Cola was introduced in Nepal in 1973, which was imported from its neighbour country India. Local production of Coca-cola in Nepal was started in 1979, with the establishment of Bottlers Nepal Limited (BNL). Coca-Cola Sabco was provided the right of bottling from the Coca-Cola Company to Nepal in 2004. BNL has two main distribution channels in Nepal, which are situated in the capital city Kathmandu and Bharatpur municipality. The Marketing, Sales and Distribution strategy for BNL is mentioned as Refresh the Marketplace and contain a robust Consumer Response System to deal with the concerns, ideas and suggestions of the consumers. BNL is also dedicated to support the community through different programmes, mainly in the sector of health. In relationship with the local community, BNL also support by providing a Free Health Check-up Clinic at Bharatpur municipality (www.cocacolasabco.com). Company Strategy The Coca-Cola brand has been implemented the global marketing strategy. They are taking into account the whole world into the single market place and uniform marketing strategy was introduced by Coca-cola for many years, at present the trend is changing and various marketing campaigns are being prepared for the development of the Company in different regions of the world. Basically, decisions related to the Business are made on a domestic basis to fit in with the culture and needs of the domestic community. In 1919 Coca-Cola decided to expand its business in the global community. The Coca-Cola Company decided to take its operations around national boundaries and the research of its marketing was started in USA, china and other many countries of the global world. Due to the successful and efficient marketing research of Coca-cola, it was able to expand its business globally in different places of the global world (Source: www.thecoca-colacompany.com) Advertisement   If we consider on advertising perspective of Coca-Cola Company, advertising has more successful power to increase customers demand worldwide. Basically, advertising has to be in line with the domestic culture. An adapted marketing mix defines adjusting the mix with the established culture, geographic, cost-effective and other differences in different nations of the globe. Coca-Cola Advertisements in Nepal Radio Nepal. (Because it is accessible in most of the area in Nepal. Wall advertisement in rural area. Promotional activities such as sponsoring in a class football clubs of Nepal and organising International Cricket Tournament. Regional F.M. Station targeting young people in urban area of Nepal. (Source: www.cocacola.com.np). Advertisement of Coca Cola in Rural Area of Nepal. Coca Cola Advertisement in Rural Area of Nepal, Wikimedia Commons Figure: 1.1 Source: www.commons.wikimedia.org Advertising Strategy Coca-Cola realised that the communication media used in cities and urban areas would not work in villages because of low penetration of conventional media. The company ensured that all its rural marketing initiatives were well-supported by mouth to mouth publicity. Coca-Cola Advertise in UK Coca cola follow integrated marketing communication theory in developed and advance country. In UK TV advert carries a particular logo, images and message, then all newspaper adverts and point-of-sale materials should carry the same logo, images or message, or one that fits the same theme. Coca-Cola uses its familiar red and white logos and retains themes of togetherness and enjoyment throughout its marketing communications. Don caster Rovers Coca Cola Advert Piccadilly Circus London http://farm3.static.flickr.com/2046/2498475157_81d809fede.jpghttp://t2.gstatic.com/images?q=tbn:ANd9GcRnypilTFEvNz8lmRIDNxCtmxwqa8WXszPAZwr0mIw5bx7BE5uFmAhttp://t2.gstatic.com/images?q=tbn:ANd9GcRnypilTFEvNz8lmRIDNxCtmxwqa8WXszPAZwr0mIw5bx7BE5uFmA http://t2.gstatic.com/images?q=tbn:ANd9GcRnypilTFEvNz8lmRIDNxCtmxwqa8WXszPAZwr0mIw5bx7BE5uFmAhttp://t2.gstatic.com/images?q=tbn:ANd9GcRnypilTFEvNz8lmRIDNxCtmxwqa8WXszPAZwr0mIw5bx7BE5uFmA Figure: 1.2 (Source: www.flickr.com) This place is the most popular and historical place in the London. More than 100,000 people visit it each day. Marketing affects perception of customer. This type of advertisements has direct effect on customer perception from multinational and multicultural tourist in UK. They have different advertisement and different type of product in the base on different demographic and behaviours people. When we compare the coca cola and other carbonate soft drinks advertisements in this time we can get totally different between each other. Coca cola only highlight its name rather than other things, the product promote itself. Coca- Cola brand image and its perception between the competitors helps to mouth publicity all over the world. Marketing Communication theory and Coca-Cola Marketing communication is the systematise relationship between business and its potential market where the marketer assembles a wide and different variety of ideas, massage, designs, forms, media shape and colours both to communicate idea to and to stimulate a particular perception of Coca-Cola Company by individual people who have been aggregated in to their target market Coca-Cola use the number of Marketing communication tools for assemble such as personal selling, sale promotion , public relationship and advertisement. (Source: Smith, Berryet al, 1997) Communication strategy and business process in rural area in Nepal Coca Cola lunched simple wall Advertisement in Rural Area of Nepal. This has one of the simple communications strategies of Bottlers Nepal Limited. People who live in the rural area t havent any equipment of media such as TV, FM, Internet and good facilities of transport. Coca cola provides coke freeze to their consumer for selling their own product and they have strongly motivated to sell only their product. The model of Simple communications shows a correspondent sending a message to the receiver who receives and understands that message. Actually, real life is not simpler many messages may very difficult to get sense, fail to arrive or, are simply ignored. By understanding the needs of audience, as well as emotions, interests and activities it is vital to ensure the truthfulness and relevance of any kinds of message. Marketing System Input Processing Output Feedback Figure: 1.3: Marketing communicates process in rural place of Nepal. Market Segmentation in Nepal : In the past the market of Nepal was generally practiced the approach of mass marketing with variety of product. Due to the changes in socio-economic field and developments in transport and communication field Nepalese marketers are conscious in market segmentation. Such type of realization has reinforced by the marketing strategies of global Companies such as Coca Cola. The points which are given below describe the practices of market segmentation in the context of Nepal. 1. Non-systematic: generally, segmentation of marketing is not based on the research of systematic market. Previous experiences, management feeling and strategy of competitors have inclined marketing segmentation. 2. Variables for Segmentation: Different types of variables mainly applicable for consumer market segmentation are as follows. Geographic Demographic Psychographic Behavioural 3. Lack of Information: Generally, Nepalese marketers require complete information about the characteristics of consumers. They lean to regard research of marketing as a wasteful cost. This has embarrassed the effective evaluation of marketing segmentation in terms of their attractiveness and suitability. Risks are not research properly. 4: Government Policy: Policy of government in Nepal is not very supportive for marketing. They do not observe businessman as collaborators for development. Limitations for movement of goods and controls have discouraged the segmentation of market. 5: Lack of Ethical Considerations: considerations on environmental and welfare are generally disregarded for market segmentation in the context of Nepal. Points which are mention above clearly indicate that the concept of market segmentation is at a preliminary stage in Nepal. The importance of market segmentation is expected to enlarge in the coming years. Target market of Coca-Cola in Nepal Coca-cola targets the 15-40 age groups and is consumed by both men and women. It is really famous in young generation in Nepal and enormous chance of showing off your coolness attitude towards the opposite sex. It is also famous and widely used in restaurant, parties and social occasions. Market share and sub product of Coca-Cola in Nepal According to the Bottlers Nepal, it is planning to make the investment nearly $10m in the next three years to increase its operations of bottling and commence a brand of mineral water for the market. The bottler of Coca-Cola product in Nepal will use the resources to modernise its bottling plants in the capital city Kathmandu and Bharatpur municipality. Coca-Cola Sabco, one of the bottling partners of Coca-Cola Company, has invested nearly $45m in the last five years, and produces more than one million bottles of carbonated soft drinks every year. According to global marketing research firm ACNielsen Coca-Cola has a 67.8% market share in the field of carbonated soft drinks business of Nepal. Market segmentation in UK Beverages items of the coca-cola Companies are generally for all customers. Generally, there are some products, which are targeted to the specific customers. For example, diet coke and soft drinks are targeted to the customers who are older in age, normally between the age of 25 and 39. PowerAde sports water aim those who are fit, healthy and do sport. Winnie the Pooh sipper cap Juice Drink aim to those children whose age is between 5 to12. Positioning Positioning is the method of generating the image the product holds in the mind of customers, relating to competing products. Coca cola and Pepsi cola both of them make soft drinks, Pepsi cola may try to compete but they will still be seen as down market from coke. Coke has been situated on the process of positioning by direct evaluation and has located their products to promote their target markets. Most of the people produce an image of a product by comparing it to another product, thus evident through the famous battles between Coca-cola and Pepsi cola items. Product life cycle: While concerning to each and every product or service ever positioned before the consumer i.e. in the long term basis all the existing products and services are quiet. So most of the product may bear, grows, matures and dies. So in the business-related market place products and services are produced, started and introverted in a process which is known as Product Life Cycle. To be able to market its product perfectly, a company should be conscious with the product life cycle of its product. Normally, the standard product life cycle should have five steps which are development, introduction, growth, maturity and decline. In the case of Coca-Cola presently it is in the stage of maturity, mainly it is supported by the fact that they have a large number of loyal groups of regular customers. Coca-Cola presently in the maturity stage in UK but it has still growth stage in Nepal. C:Documents and SettingspoudelnDesktopimages[3].jpg Figure: 1.4; Product life cycle Financial Market share of Coca -Cola Company in UK Coca-Cola Company has calculated strong second-quarter profits. In 2010 total profits was $2.37 billion up 16 percent from a year ago and closely above forecasts of $2.3billions. The share price of beverage maker was reached 2.3 percent in the first fifteen minutes of New York trading. Total revenues growth up 4.8 percent to $8.67 billion. Between them the best growth markets was Brazil, where as total sales volumes were up 13 percent, and India, up 22 percent since 2009. (Source: bbc.co.uk/news/business, 2010 report) Competitors Analysis Coca-Cola Enterprise is known as the subsidiaries of the Coca-Cola Company. In 2008 carbonate of UK was esteemed nearly  £6billion; in which Coca-Cola hold nearly 60 percent value in the sector of retail and on-trade. According to mintel (2008), Britvic soft drink recognized as UK subsidiaries of PepsiCo and is known as the main competitor was 2nd place in the field of market shares of 15 percent retail sales. Flagship products of PepsiCo in soft drinks categories are Pepsi, Pepsi Max, Diet Pepsi, Gatorade and Mountain Dew, and the company of Coca-Cola also owns Tropicana and Dole, the worlds leaders in fruit juice. GlaxoSmithKline PLC, a giant in the sector of healthcare brands, is the 3rd largest carbonate drink and is also on a different level from most drinks companies in UK. Likewise, the company also focused in medicines and oral care, also on other three famous drinks items such as Lucozade, Ribena and Horlicks. Coca-Cola Enterprises had a turnover of  £1.43billion in 2006. Likewise Britvic PLC recorded total branded revenues of  £716.3m, up by 5.7 percent on 2006. John Sicher (2009) stated that Coca-Cola was the number one brand with nearly 42.7 percent in 2008. Similarly, PepsiCo was 2nd, with 30.8 percent; therefore these market shares for both of them have quietly decreased from the end year 2007 to 2008. The volume of Coca-Cola was also decrease by 1.0 percent since 2007, whereas the volume of PepsiCo products was increased by 0.3 percent. Zero coke is also one of the most significant products of KOs new innovations. Such types of beverage items are marketed like as calorie-free version of Coca-Cola model, by omitting the label of diet. (Source:www.ivythesis.typepad.com) Top ten Companies of Soft Drinks in 2009 by market share are given below. Coca-Cola ( bottling partners) PepsiCo ( bottling partners). Nestle. Suntory. Dr Pepper Snapple. Red Bull. Danone. Kirin. Asahi Breweries. Ito En. (Source: www.financenews.co.uk) Coca-Cola Company has taken its spot as No 1 Company in annual ranking of the 100 Best brand of the global world followed by the different Companies like IBM, Microsoft, Google and GE. The report prepared by the Inter brand which was uses by making combination of analysts projections, company financial documents and its own qualitative and quantitative analysis to arrive at a net present value of the year 2010 approximate that Coca-Cola brand value at about $70.5 billion, up by 2% since 2009, Top 5 Global brands in 2010 Ranking Name of the Companies Total Brand Value ($) 1 Coca-Cola 70.452 millions 2 IBM 64,727 millions 3 Microsoft 60,895 millions 4 Google 43,557 millions 5 GE 42,808 millions (Source: The Himalaya Times, 2011) Figure Source: 1.5: (Top 5 Global brands in 2010) In most of the countries of the global world the market share of Coca Cola and Pepsi cola might be 50-50, but in the case of Nepal, the structure of the market share would be 3:1. Then the actors which are credited for this data of the market share of the Coca Cola Company may not be determined easily. As far as we know, those factors should be the management and the quality it has maintained. (Source: www.ktm2day.com). In the case of Nepal quantity of production and distribution of Coca-Cola product was not constant before a couple of years because of the political situation of the country. Political parties and the workers went on for a strike all over Nepal in Bottlers Company which was directly affected to the distribution and production. On the other hand, In the case of United Kingdom the market of the carbonate is dominated by relatively few companies which are subsidiaries of global corporations such as the Coca Cola Company and Pepsi Co. In fact, Coca-Cola, BSD and own label alone report to make fit over two thirds of the carbonates market volume in the United Kingdom. Market share of Coca cola by area Area NORTH AMERICA LATIN AMERICA EUROPE MIDDLE EAST ASIA AFRICA Volume 30% 25% 22% 17% 6% RANKING 1 2 3 4 5 Figure: 1.6 (Source: Business plan on coca-cola 2010) Financial objectives Coca Cola Enterprises announced long term financial objectives on 7th September 2010 are given below. Growth of revenue will be 4% to 6 %; Operating income growth of 6% to 8 %; Income of per share growth will be in a range of high single-digit. Return on invested capital improvement should be on 20 basis points or more per year. Marketing Strategy Marketing strategy of Coca Cola enables to be the responsible company to gain goodwill of the customers of the global words. When we ask anyone who are living at any part of the global word they know and test coca- cola or not, they will say yes. Coca- Cola products are determined not only to make great drinks, but also to contribute to those peoples who are living around the global world, through its Commitments in the sector of education, health and safety, wellness, and diversity. Coke strives to be a good national, constantly shaping the decisions of business to improve the quality of life in the neighbourhood in which they do their business. Processes of Communication of coca-cola in UK. The processes of communication in Coca-Cola are given below: Message conceived decision can help to send message and provide reasons why. Message encoded information for notice and what type of layout should be more reliable and most useful etc. Communications medium selected in this type of notice. Message decoded language and knowledge should be used to send out the original message. Message interpreted which deals with meaning of notice, different ideas of recipients. Feedback supplied feedback should be supplied to sender, for example opinions, response etc. The diagram given below shows the sample of the process of communication of coca-cola. N N Message . Feedback Figure: 1.7: Process of marketing Communication (source: Schramm 1955) Recommendation an online strategy (for promotion) Form the above study and e-market research; I would to like recommendation for coca-cola company, which might be key point for success on future Website Design: E-marketing is the new and important way to build customer perception over the brand, it is important to develop attracting, informative and encouraging website page to the customers for any brand. While, the use of internet in Nepal is increasing dramatically, it is good idea for Coca-Cola Company to develop their own web site with different kind of information, ideas, promotion tools, and opportunities etc. It has multiple advantages such as; E-commerce is available 24 hours and 7 days a week, which can be used for product information and promotion. It is easy to locate merchandise and easy to change its layout in low cost and time. Face book and yahoo in Nepal is being popular day by day, it might be good idea if the Coca-Cola Company Nepal, add there advertisement in Face book web page. It will really helpful to promote their product in Nepalese market. Salesforce.com The Sales Cloud and the Service Cloud, our applications for sales and customer service (also known as customer relationship management or CRM. Force.com, our cloud platform for building and running business apps , Chatter, our enterprise collaboration application. Salesforce.com is the website which helps to manage the customer service database by establishing social and business networking with its stakeholders. E-couponing and group on Addition Recommendation for Coca-Cola Coca Cola Company should try to give more priority on its infrastructure in the market to facilitate their consumers. As the conclusion of the study conducted by the international firm Nepalese people Coca Cola Company should produce coca cola product according to the local demand and different age groups. Marketing team who are devoted for the development of Coca Cola Company should focus to increase the availability of Coke in rural areas. Most of the young generation like to drink coke two regular bottles at same time, so to provide more satisfaction to them Coca Cola Company should introduce disposable bottle of half litre. Conclusion Coca-Cola is one of the words famous and largest company in the world, which was established in 1886 by Dr. John Pemberton, More than 200 countries, near about 3000 products of beverages and has nearly 500 brands in its portfolio, includes Coca-Cola or Diet Coke family, Coca-cola enterprise (CCE). Introduced in UK in 31 August 1900, import from US. However sale didnt go on frequently until the early 1920s Coca-Cola was introduced in Nepal in 1973, which was imported from India. Local production of Coca-cola in Nepal was started in 1979. They are taking into account the whole world into the single market place and uniform marketing strategy was introduced by Coca-cola for many years. Coca Cola lunched simple wall Advertisement in Rural Area of Nepal, Coke realised that the communication media used in cities and urban areas would not work in villages because of low penetration of conventional media. The company ensured that all its rural marketing initiatives were well-supported by mou th to mouth publicity, Coca-Cola has a 67.8% market share in the field of carbonated soft drinks business of Nepal, Face book , yahoo and other online activities as might be helpful to promote their product in Nepalese market The marketing communication system is more complicated in Nepal rather than other developed country like UK. Coca cola and Pepsi cola both of them make soft drinks, Pepsi cola may try to compete but they will still be seen as down market from coke

Essay --

There was once a point in time when people fought for the right to do what people in this day and age would an everyday ritual. They had to live with the day to day struggle of having to sneak to pray to their God. The ability to express your thoughts and concerns verbally could cost you your life. Decisions were made without the input of citizens. Like a child, citizens were to be seen and not heard. Independence and freedom was craved so badly, it drove people to leave the place they once called home. Men gathered together collaborating ideas on what would soon be our Constitution. July 4, 1776, life was no longer as some new it. American people were as happy as a child on Christmas. Freedom is something many of us take for granted. To them, freedom was more than just a right. It was the privilege to your opinion out loud. It was the privilege to walk in the building to worship God. It was the privilege to have the ability to make decisions that could impact your country. People lo nged for that right and it was appreciated. America was now a place where people could live freely. There were no strict rules that bounded you from life. Now, according to G.Gordon Liddy, America is no longer this way. According to him and his novel, when he was a kid this was a free country. In the book, "When I Was a Kid, This Was a Free Country," by G.Gordon Liddy, Liddy tells the reader how America has made a drastic change from the 1930's. Using reflections from his childhood, Liddy compares life styles of today's time period to life styles during the time period of his childhood. According to Liddy, his generation is the last generation to remember what the country was like when it was free. Through his years of radio programming, Liddy says "... ...d have the mental stability to take on the world. My thoughts on this book vary. I think that Liddy's expectations of the world is ridiculous. It may be my Democratic beliefs kicking in, but to compare the world to then and now isn't logically to me. Liddy should not be shocked to see such changes in the world. Things change. The world is more advanced now. You can't do things you could do in the 30's. Technology is more advanced, Children are being forced to grow up quicker, educational systems have now raised their standards, and views on life aren't seen eye to eye anymore. To me, For Liddy to even compare the world to his childhood is like comparing a child to its behavior when it's one, to the behavior of the child when it's 18. I presume that the purpose of Liddy's book was to inform the readers how America may seem is not how she once was. He wanted to adv Essay -- There was once a point in time when people fought for the right to do what people in this day and age would an everyday ritual. They had to live with the day to day struggle of having to sneak to pray to their God. The ability to express your thoughts and concerns verbally could cost you your life. Decisions were made without the input of citizens. Like a child, citizens were to be seen and not heard. Independence and freedom was craved so badly, it drove people to leave the place they once called home. Men gathered together collaborating ideas on what would soon be our Constitution. July 4, 1776, life was no longer as some new it. American people were as happy as a child on Christmas. Freedom is something many of us take for granted. To them, freedom was more than just a right. It was the privilege to your opinion out loud. It was the privilege to walk in the building to worship God. It was the privilege to have the ability to make decisions that could impact your country. People lo nged for that right and it was appreciated. America was now a place where people could live freely. There were no strict rules that bounded you from life. Now, according to G.Gordon Liddy, America is no longer this way. According to him and his novel, when he was a kid this was a free country. In the book, "When I Was a Kid, This Was a Free Country," by G.Gordon Liddy, Liddy tells the reader how America has made a drastic change from the 1930's. Using reflections from his childhood, Liddy compares life styles of today's time period to life styles during the time period of his childhood. According to Liddy, his generation is the last generation to remember what the country was like when it was free. Through his years of radio programming, Liddy says "... ...d have the mental stability to take on the world. My thoughts on this book vary. I think that Liddy's expectations of the world is ridiculous. It may be my Democratic beliefs kicking in, but to compare the world to then and now isn't logically to me. Liddy should not be shocked to see such changes in the world. Things change. The world is more advanced now. You can't do things you could do in the 30's. Technology is more advanced, Children are being forced to grow up quicker, educational systems have now raised their standards, and views on life aren't seen eye to eye anymore. To me, For Liddy to even compare the world to his childhood is like comparing a child to its behavior when it's one, to the behavior of the child when it's 18. I presume that the purpose of Liddy's book was to inform the readers how America may seem is not how she once was. He wanted to adv

Education Kills Creativity Essay

Abstract School kills creativity – Ken Robinson In his speech at the TED conference in February 2006, Sir Ken Robinson explains his idea that education is an important and essential part of everyone’s life for the progression and prosperity of a better life for the individual and a better world for humankind. The key to proper education, Robinson explains, is not only the regimented arithmetic, history, and arts; however, more importantly the need to allow for the creative process to rule one’s academic way of thinking. Robinson provides example, upon example of why creativity is not only important to an individual’s maturation and progression in life, but how that creativity ultimately benefits human civilization as a whole. Education Kills Creativity Sir Ken Robinson claims for a reformation of the current creativity retarding worldwide education system. His point of departure is that children are born with huge talents, wasted by the contemporary education system. While children are not afraid of being wrong, school and the ecological system eliminate this attitude. Robinson thinks that this, making mistakes, is the only way to develop new ideas, although getting on in life means not making mistakes. The education system has clearly hindered the development of creativity in today’s society by stunting children’s willingness to make and learn from their mistakes, progressively to a point at which time, as an adult, one is unwilling to make mistakes completely thwarting the creative process. Furthermore Sir Ken Robinson mentions an â€Å"academic inflation† around the world, since conditions for job entrance referring to one’s academic degree are raised(Robinson, 2006). Education, being developed in the 19th century, is a system focused on providing the requirements for a job in the industry and academic ability. Starting from the beginning children are educated to get out of the system with a degree. The education system is geared to push students into higher education levels even if they  don’t want to. This is then enforced and reinforced to a point where highly educated people are going to their professional jobs and coming home to play video games in excess. Robinson points out that the hierarchy of subjects around the world is the same: first comes mathematics and literacy, followed by science and humanities and concluded by dance and the arts. In Robinson’s opinion this is the right order of priorities for a scientific career, but not for people of the future which have to solve the world problems in a more creative way (Robinson, 2006). From birth, before education the main part of our lives, music is implemented. We start from the waist up only to move on to focus on our heads. In the days of our youth music is played and our hips start moving to the beat, the words to the song are irrelevant. Children have a way about them that in any situation they do no t shy away or fear making a mistake because their innocence takes over. A child’s willingness to make a mistake is not that they know what they are doing is necessary wrong, it is that they are doing without shame or fear that they are wrong. Robinson’s example of this was when his son was in a play about baby Jesus’ birth. The three kings’ men were children about the same age as his son, who was four years old at the time. The first king being out of order said to Joseph and Mary, â€Å"I bring you myrrh.† The second king states, â€Å"I bring you Gold.† Lastly the third king says â€Å"Frank sent this,† instead of frankincense (Robinson, 2006). This illustration paints a vivid point, that children have innocence about them that when they are told to do something they do it with no regard to whether it makes sense or not. Children are not frightened that they is a wrong answer. As the years pass and the education levels of learning are more intense, fear then sets into the minds of young adults and children. Whether the child will raise their hand and say the wrong answer, or a student dresses in a manner that is seen as indifferent from the rest. As a child, there is no objectiv e, there is no right and wrong. It is simple living and doing what they are told and putting their own creative spin on life with no intension of impressing anyone. Many students going through the education system show how much thwarting truly does exist. Talented people do not get the sense of achievement, because things they are good at are not valued at school; hence, their high creative potentials are wasted. The students are pressured into the idea or a sense of â€Å"this is how it is supposed to be† when they  graduate from high school levels (Robinson, 2013). They are then persuaded by parents and economy, that in order to be successful they must further their education. This then creates an idea that without education there will be no sense of accomplishment; whereas in the 1950’s a person with a master’s degree teaching education was seen as a rarity. Although education is pushed on students, there are certain students that are different from most. Students that would be qualified under certain standards as having a learning disability or considered as slow. An example from Ken Robinsons speech, is Gillian Lynne, she was a student in the education system and was told she was slower than the rest and th at she had issues with paying attention in class. Gillian’s mother took her to a specialist and expressed all the issues about her daughter as her Gillian sat listening. The doctor advised Gillian that he needed to disgust specifics with her mother outside the room. As he left, he turned the radio on and the two adults waited only a moment peeking in through the glass window pane of the door as Gillian arose to her feet dancing (Robinson, 2006). The specialist then boldly stated your daughter doesn’t have a learning disability she just wants to dance. This is a perfect illustration of how many parents are told one thing and then told another, and also students. Gillian had the most creativity running through her body and mind but without the proper place to be able to express her emotions and actions, she was looked at as different from all the rest of the students. This has become a pattern in children, specialist unlike the one Gillian went to are so quick to say a child has ADHD or Autism instead of finding a different way for that child to express and free the creative mind within them. The education system has hindered the creative mind in society today and in comparison unschooling or otherwise known as home schooling has allowed for great creativity among students. â€Å"There’s no fixed curriculum, course schedule or attempt to mimic traditional classrooms. Unless, of course, their children ask for tho se things† (Italie, 2011). When there is no structure a student can explore the education system on his or her own time with no pressure or the rights and wrongs. John Holt is said to be the founder of unschooling. He was a fifth grade teacher who died in 1985 leaving behind many books about the ideas of unschooling and one book in specific called, How Children Fail. â€Å"The book and others Holt later wrote propelled him into the spotlight as he argued  that mainstream schools stymie the learning process by fostering fear and forcing children to study things they have no interest in.† (Italie) Holt proved that the education system is pressure schools to fulfill high educational standards when students have no interest. Ken Robinson also expressed the same example. To reiterate, educated professional are going to work only to come home and play video games. The school system has a way of killing creativity, in contrast, unschooling allows for other forms of education. Carol Brown is a mother from Colorado, who has choosen to home school her three girls. She did not pressure her children to learn mathematics until they were ready and didn’t force them to read until they wanted too. The Brown household always had art supplies, materials such as books and films as a source of learning. The family would visit beaches, museums and for ests, not only allowing for enjoyable education but also allows for the family to bond (Italie, 2011). Most children are bored when they are in school and this makes for miserable learning conditions. The child either is very antsy or has no drive to learn more. However learning outside of a classroom creates an abundance of freedom and that is an essential to learning. There is no right or wrong to how a child should grow up. â€Å"The real role of leadership in education†¦is not, and should not be, ‘command and control’; the real role of leadership is ‘climate control.’† (Robinson, 2013). The stifling atmosphere of today’s classrooms are stopping our children from becoming the creative adults that the world so desperately needs in order to overcome the obstacles and challenges that humankind is yet to face. Robinson is calling upon the world to change the way we educate our young so that, we, as human civilization stand a chance at solving the problems of the world and advancing society by leaps and bounds. It is time to allow ouSirr children to use their creativity and for us adults to search our inner selves and find our innate creative nature so that we can be the men and women of tomorrow. Works Cited Italie, L. (2011, August 29). ‘Unschooling’ Gaining Popularity, Allows Children Alternative Learning Tools. Retrieved from http://www.huffingtonpost.com/2011/08/29/unschooling-gaining-popul_n_940770.html Robinson, K. (2006). How schools kill creativity. Retrieved from

Deadly Unna Essay Essay

In Australia there is much controversy surrounding racism between Indigenous and Non-Indigenous Australians. Phillip Gwynne’s novel Deadly Unna is an example of the relationships between the two cultures. Deadly Unna is based on a 14-year-old character named Blacky who lives in ‘the Port’ where the Non-Indigenous Australians or the ‘goongas’ live. On the outskirts of the township there is ‘the Point’ and this is where the Indigenous Australians or ‘nungas’ live. Blacky is an archetypal teenager, he plays football, and experiences the same anxiety in relation to girls and growing up. The theme of racism is of great importance throughout the novel so to the necessity for reconciliation and the hope that this brings. Gwynne cleverly incorporates dialogue and imagery to reveal these themes. The relationship between Blacky and Dumby shows the responder that they do not conform to the standard of racism. Dumby Red is a footy star from the Point, to Blacky he is the perfect guy â€Å"This Dumby Red was trendy, he was talented, he was up himself, he wore Jezza’s number 25, and he had that smile.† – Blacky. Blacky was not always friends with Dumby, earlier in the novel he ranted on about how he hated his guts because he is a Non-Indigenous Australian. But later on Dumby stood up for Blacky in a fight; this changed his view of Indigenous Australians. The use of football as a reoccurring metaphor connects the two characters. â€Å"The footy was the only place for us and the nungas to be together†. This quote shows how the relationship between Dumby and Blacky can exist through a social barrier of racism. Gwynne uses descriptive language when Blacky is attending Dumbys’ funeral to demonstrate to the responder that Blacky lacks understanding of Indigenous Australians and racism in the town. â€Å"Most of the houses were fibro, there were some brick ones as well. I thought that’s not right, they all had doors and windows. I had been told that the first thing nungas do is break all their windows and smash all their doors down.† – Blacky. Through this relationship between Blacky and Dumby, Gwynne has shown that Blacky has a strong relationship with Dumby, he doesn’t care that he is judged because he simply wants to respect an Indigenous Australian. Gwynne has used the relationship between Blacky and Pickles to show the racist side of the town. The use of Pickles arrogance towards the feelings of the Indigenous Australian community shows that the Indigenous Australians are misunderstood and judged unfairly. â€Å"Why did you go to a boongs funeral Blacky?† – Pickles. Through this technique the responder can see that not only Pickles but also the port are racist towards Indigenous Australians. When Mark Arks received the B.O.G award Blacky was infuriated because he thought that Dumby was deserving of the trophy and not mark arks, he believed that Dumby did not receive it because of him being from Indigenous Australian background. â€Å"Mark arks getting the B.O.G, that’s bull****, that was Dumbys’ award!† – Blacky. Through the dialogue that Pickles uses towards the Blacky and the Indigenous people it shows how commonly racism is used in the town and that it is of the norm to be racist. Gwynne also shows the relationship between Blacky and Dumby is contrasting to the one between Blacky and Pickles and that the relationship between pickles been forced over the years and now Blacky is starting to realise Pickles’ true traits. Through the use of a variety of language and techniques Gwynne has revealed themes of racism in the novel. It is through the presentation of different relationships that Gwynne included two sides of racism in the Indigenous culture. The presentation of the relationships between Blacky and Dumby show that racism in the Port doesn’t effect Blacky, he cared about Dumby even though he was an Indigenous Australian. On the other hand the relationship with Pickles and Blacky is much different, Pickles is racist and doesn’t want to have Blacky being friends with an Indigenous Australia therefore Blacky feels he has to hide his friendship with Dumby. Elements that such as descriptive language and dialogues, metaphorical scenarios and different perspectives, combine to make Deadly Unna an entertaining novel for the responder.